How we worked with Parfums de Marly to launch their new fragrance

Parfums de Marly launched a sampling campaign across the UK, USA, and Europe to promote their Delina fragrance, driving awareness, sales, and lead generation through Instagram retargeting and custom surveys.

Objectives

Our goal is to create thoughtful, functional, and aesthetically balanced spaces tailored to the needs and lifestyles of our clients.

The Company

Founded in 2009 by French history and fragrance enthusiast Julien Sprecher, luxury perfume brand Parfums de Marly celebrates 18th-century decadence. Hosting a range of high-end fragrance products, from body creams to shower gels, Parfums de Marly captures refined scents and delivers them to customers through a bespoke and ornate experience.

Goals & Objectives

Parfums de Marly launched a sampling campaign across the UK, USA and Europe to promote their best-selling fragrance, Delina. The key objectives were to drive awareness, sales, and gain new leads.

Our approach

By utilising their Instagram account and CRM database, Parfums de Marly was able to re-target existing customers and reach new customers across multiple markets.They also gained valuable insights and customer data through Odore’s customisable survey interfaces.

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HowWe did it

Discovery and campaign planning call with Odore and Parfums de Marly

Launched,monitored and reported on the full campaigns

Designed the bespoke interfaces using our content builder and Account Management team

Results

We reached out to the customers who had received a Delina sample to gather their feedback. Overall there was a survey response rate of 88%.

66%

Of customers were not familiarwith Parfums de Marly before the campaign, meaning newaudiences were reached

75%

Of customers rated Delina 5/5upon first impression of their sample

79%

Of customers said that they would purchase Delina

11%

Of customers had already purchased Delina

99%

Of customers said they were interested in discovering more of the Parfums de Marly fragrance range

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