Product sampling

How we worked with Parfums de Marly to launch their new fragrance

Perfume bottle for product sampling campaign

The company

01

Founded in 2009 by French history and fragrance enthusiast Julien Sprecher, luxury perfume brand Parfums de Marly celebrates 18th-century decadence. Hosting a range of high-end fragrance products, from body creams to shower gels, Parfums de Marly captures refined scents and delivers them to customers through a bespoke and ornate experience.

Goals & Objectives

02

Parfums de Marly launched a sampling campaign across the UK, USA and Europe to promote their best-selling fragrance, Delina. The key objectives were to drive awareness, sales, and gain new leads.

Our approach

03

By utilising their Instagram account and CRM database, Parfums de Marly was able to re-target existing customers and reach new customers across multiple markets.

They also gained valuable insights and customer data through Odore’s customisable survey interfaces.

Perfume bottle for product sampling campaign

How we did it

01. Discovery and
campaign planning call with Odore and Parfums de Marly

strategy

02. Designed the
bespoke interfaces using our content builder and Account Management team

strategy

03. Launched,
monitored and reported on the full campaigns

strategy

01. We structured their dedicated Odore team

Product specialists, account managers, and campaign specialists.

strategy

02. Design their own mini experience using our content builder and team

Product specialists, account managers, and campaign specialists.

strategy

03. Full integration with Email, Social, CRM and more

Product specialists, account managers, and campaign specialists.

strategy

Post campaign analysis

We reached out to the customers who had received a Delina sample to gather their feedback. Overall there was a survey response rate of 88%

66%

of customers were not familiar
with Parfums de Marly before the campaign, meaning new
audiences were reached

75%

of customers rated Delina 5/5
upon first impression of their sample

79%

of customers said that they would purchase Delina

11%

of customers had already purchased Delina

99%

of customers said they were interested in discovering more of the Parfums de Marly fragrance range

Landing Page

Brand Story

Q&A

Product exploration

Input details

Confirmation

Other case studies

Increasing Reviews

How Garnier increased online reviews for their product

Digital Competitions

How Urban Decay used Odore to drive awareness around Black Friday

Smart Data Collection

How Tata Harper collected valuable first party data on their customers

Increasing Reviews

How Armani Beauty built a smart recommendation tool for their customers

Increasing Reviews

How Garnier increased online reviews for their product

Digital Competitions

How Urban Decay used Odore to drive awareness around Black Friday

Smart Data Collection

How Tata Harper collected valuable first party data on their customers

Increasing Reviews

How Armani Beauty built a smart recommendation tool for their customers