Skincare

North America

Creating Viral Buzz with Nano & Micro Creators

A leading global skincare brand partnered with Odore to boost social visibility and drive advocacy for a hero product launch aimed at Gen Z consumers. The brand had strong retail distribution but wanted to strengthen its direct connection with customers online—especially through authentic voices and community-driven content.

Objectives

Our goal is to create thoughtful, functional, and aesthetically balanced spaces tailored to the needs and lifestyles of our clients.

Maximize Visibility

Drive a spike in organic share of voice during launch wee

Access Any Creator, Anywhere

Activate a diverse, credible group of creators

Content that Connects

Generate engaging, unfiltered product content

Loyalty that Lasts

Build long-term loyalty and brand affinity among new customers

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HowWe did it

Massive Creator Activation

Recruited and briefed 8,000 nano and micro creators through the Odore platform

Trend-Optimized Content

Integrated trending audio and visual formats optimised for TikTok and Reels

Real-Time Performance Tracking

Tracked content, engagement, and creator performance in real-time

Strategic Advocacy Journey

Structured a multi-phase advocacy mission—starting with teaser content, followed by reveal and results-driven storytelling

Balanced Brand Authenticity

Provided flexible content guidelines to keep tone authentic while ensuring brand consistency

Results

This approach was highly successful, providing Tata Harper with
detailed insights into its customers. The team encountered some
surprising results, which helped them refine their overall
marketing strategy.

1.2M+

Engagements within the first 48 hours of launch

7,800+

Pieces of unique UGC

Increase in brand mentions during the campaign window

Content shared by creators saw 3x higher engagement rates compared to brand-owned posts

Coverage

Post-campaign, the brand extended long-term collaborations with top-performing creators

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