Create a Brand Ambassador Program Full of Energized Advocates

Grow a network of brand advocates and own the end-to-end relationship with your trusted influencers and content creators. Amplify reach across global communities, increase your share of voice on social media, and accelerate sales.

The Odore platform makes it easy to identify, engage, incentivise, manage, and cultivate loyal customers into your greatest marketing asset.

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Expand your reach and grow revenues with engaged brand ambassadors

Build an ambassador community and use influencer marketing as a core tactical element of your marketing strategy. Our customisable platform helps you establish partnerships with brand advocates to collaborate on user-generated content campaigns designed to resonate deeply with your target audience.

Improve brand engagement

Create tailored campaigns and missions that chime with your brand community and inspire deeper engagement. Then use custom challenges with point-based milestones to encourage further engagement.

Produce authentic content

Go beyond simple endorsements and collaborate with your ambassadors to produce cost-effective ambassador marketing programmes powered by quality user-generated content that resonates.

Deepen brand loyalty

Create personalised incentives and give your brand ambassadors creative freedom to help you promote new products, gain perks, and even referral rewards.

Accelerate sales

Leverage your trusted ambassadors to improve conversions with social commerce and grow your customer base in key demographics.

Speak to one of our community-building experts

Build brand awareness with hyper-engaged influencers

Our customizable, unified platform puts you in total control of your brand ambassador community.

With simple automation of ambassador management tasks, effortless communication, tiered rewards programmes, and comprehensive analytics, Odore gives you the tools to manage and grow your brand ambassador program.

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Create more effective influencer marketing campaigns

Recruit and onboard the perfect ambassadors for your brand. Then retain and collaborate with your brand advocates to deliver compelling, authentic UGC. And expand your brand ambassador community to continuously inflate your reach, increase engagement, drive sales, and deliver effective marketing campaigns.

Effortless campaign building

Launch your first ambassador campaign within hours of gaining access to the platform. Work with our community-building experts to get setup and start collaborating with your community and watch engagement flourish.

Comprehensive reporting and performance tracking

Track and monitor the impact of your brand ambassador program with real-time analytics and interactive dashboards.

Easy management of user-generated content

We help secure usage rights so you can collect, organize, and repurpose the content your brand advocates generate across paid, organic, retail or any other channel. Augment new campaigns, produce more effective ads, or produce other assets effortlessly.

Expand reach with multichannel distribution

Connect with your influencers and brand advocates across all social channels to create far-reaching campaigns that dramatically improve your ROI.

Expand reach with multichannel distribution

Connect with your influencers and brand advocates across all social channels to create far-reaching campaigns that dramatically improve your ROI.

Improve the effectiveness of your marketing campaigns

Why Choose Odore?

Odore is relationship-building platform to help brands grow a community of brand advocates and engaged ambassadors. It fosters deeper connections, makes it easy to create and track activities, simplifies the management of UGC, and is the perfect platform for influencer marketing.

The result is high-quality UGC distributed across multiple channels to expand reach and grow share of voice. Collaborate with your brand ambassadors, influencers, and content creators to achieve compounding results, accelerate sales, and deliver massive ROI.

Odore

Turnkey UGC Platform

Advocacy Platform

Live Discovery Feed

High-Quality, Repurposable UGC

Focus on Creator Retention

80% Creator Retention

Beauty Industry Expertise

Worked in Beauty Exclusively

Advanced Social Listening

Visual & Audio Listening capabilities

Dedicated Account Management & Team Support

9.8 CSAT Score

Ownership of Creator Relationships

Customizable Long-Term Strategy & Community Investment

How does it work?

1

Use our AI-powered social listening and analysis tools to source the perfect influencers for your brand

2

Connect and send personalized messages inviting them into your branded platform to become brand ambassadors

3

Segment your engaged influencers and ambassadors into lists based on any parameters that make sense for your brand and target audience

4

Create tailored missions and campaigns for these specific ambassador segments, influencers, and content creators to keep engagement high

5

Produce customizable reward pathways and money-can’t-buy brand experiences that inspire deeper connection with your community on the platform

6

Open up leaderboards to encourage healthy competition and forums to encourage interactions among your ambassador community and strengthen collaboration

7

Monitor the performance of your ambassador community down to individual creators, influencers, campaigns, and posts to identify where to double down and where to make changes

8

Curate libraries of top-performing content ready to be repurposed and showcase best practices with other ambassadors

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Scale your brand ambassador program

Our automated platform gives you all the tools you need to identify, recruit, engage, retain, and measure your influencer marketing. Craft campaigns and missions that inspire your community and construct rewards programmes that keep your brand advocates excited about working with you.

Identify your brand micro- and nano-influencers

Streamline and eliminate the challenge of finding influencers and go deeper to discover creators and advocates tailor-made for your brand.

Engage with them across channels

Manage communications with your influencers at scale across the platform, email, social media and Whatsapp.

Produce UGC on brand and message

Leverage our expert team to launch missions and campaigns that produce content which resonates and then simply deploy from the platform.

Build brand ambassador journeys

Completely customisable brand portal to engage influencers and distribute new missions for tailored rewards.

Analyse performance

Consolidated dashboards highlight your key metrics and give you the tools to drill down into campaign, content, and influencer specifics.

Build an ambassador community

Forums, leaderboards, trending topics, and 1:1 brand communications put you in charge of the relationships and create an environment to foster a healthy and engaged community.

Save time and deliver greater ROI

Doing the work of multiple tools in one consolidated platform, Odore saves you time while giving you the tools to expand reach and accelerate ROI.

Get started today and book a product demo

What our clients say about working
‍with Odore

"We’ve been extremely impressed by the Odore software and the impact it’s had on our marketing. Through it, we’ve been able to implement far more tailored strategies and have stronger oversight over customer behaviour across a range of different markets.

Tori Snowball

Marketing Director

“This is a truly innovative new approach to the ancient art of sampling!”″

Matt Huband

Brand Director

FAQs

How to Know if You Need a Brand Ambassador Program?

If you’re looking to amplify your brand’s reach, build trust with your audience, and drive authentic engagement, a brand ambassador program could be your next step. Signs you need one include: struggling to connect with your target audience, needing more high quality user-generated content, or wanting to establish long-term advocates for your brand. Ambassadors can help humanize your brand, making it more relatable and trustworthy. They excel in spreading word-of-mouth recommendations and sharing authentic stories, which can translate into increased sales and loyalty. Whether you’re launching a new product or aiming to grow your presence in a crowded market, a well-structured program can help you create lasting impressions. If you’re noticing stagnant growth or low customer retention, it’s time to consider building a community of ambassadors who genuinely love your brand.

how to start a brand ambassador program?

Starting a brand ambassador program begins with identifying your goals. Are you aiming to increase brand awareness, grow social media reach, or boost sales? Next, define your ideal ambassador—consider their interests, audience, and connection to your brand values. Once identified, create an easy application process to onboard ambassadors. Odore helps significantly here by giving you AI-powered tools to search and analyze across every social media platform and account, simple engagement tools, and smart segmentation functionality to create ambassador lists based on any parameters that matter to you. Provide these ambassadors with the tools they need to succeed, like branded assets, exclusive discounts, or a product to test. Communicate expectations clearly, outlining deliverables such as social media posts or event attendance. Keep ambassadors engaged by offering rewards, personalized support, customized challenges, and opportunities for growth. Finally, track progress and collect feedback to refine the program. The key is fostering genuine relationships—when ambassadors feel valued, they’ll naturally champion your brand.

How do you measure the success of a brand ambassador program?

Measuring the success of a brand ambassador program involves tracking both qualitative and quantitative metrics. Start by assessing engagement levels—monitor social media mentions, likes, shares, and comments generated by your ambassadors. Next, analyze referral traffic and sales using unique links or discount codes. User-generated content (UGC) is another valuable metric; the more authentic content ambassadors create, the stronger your brand’s credibility. Pay attention to brand sentiment by reviewing how ambassadors and their audiences discuss your brand. Odore collates all of this data into intuitive dashboards and gives you the visibility you need across all of your KPIs. Additionally, consider the program’s ROI: compare the costs of running the initiative to the revenue or brand lift it generates. Surveys or feedback forms can also provide insights into ambassador satisfaction, ensuring long-term program success.

Create a Brand Ambassador Program Full of Energized Advocates

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