Track conversions and measure influencer marketing ROI in one unified platform.

Evaluate the performance of your social media and influencer marketing campaigns with our comprehensive, real-time reporting and analytics. Understand in granular detail, which messages, content, and influencers are returning the best results with your target audience.

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Combine recruitment, engagement, and performance monitoring in our customizable influencer marketing platform

Odore helps busy marketers to find and retain the right influencers for their brand. These talented and creative individuals can generate a consistent source of high-quality user-generated content. Amplify your reach and drive brand engagement to active audiences numbering into the thousands! With our influencer marketing platform, simplify your search for micro and nano-influencers from across the globe.

Solve the problem of finding the perfect influencers

Use AI-powered, global social listening and analysis tools to find active influencers that perfectly align with your brand, product, and target audience. With Odore, it’s also easy to scale.

Create an effective strategy that incorporates content production from nano, micro, macro and mega influencers with our handy tools and platform features. Find, recruit, onboard and retain influencer partnerships with Odore.

Seamless communication for exponential ROI

Simple and direct communication across all channels fosters healthy collaboration and strengthens bonds with your influencer community.

Then, use gamified leaderboards, forums, personalized campaigns, and tailored rewards to keep them engaged and connected to your brand and products.

Gain clarity on your influencer marketing performance

Collate data in one dashboard to understand the performance of each marketing campaign. Analyse important platform metrics such as; top performing creators, audience reach, post impressions, etc.

Use this data to create a more robust and effective marketing strategy.

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Improve the performance of your influencer marketing campaigns

Measure progress, track performance, and implement changes in your content strategy to exceed your campaign goals.

Odore compiles social media platform metrics to enhance content creation and help you deliver more successful influencer marketing campaigns.

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Accelerate beyond your campaign goals using influencer marketing campaigns

Generate more content faster by developing relationships with a social media influencer. Communicate with each influencer directly, and generate high impact content with ease. Save time, scale production and grow your community by engaging with more than one influencer using our intuitive platform. Increase your reach into previously untapped demographics to find new customers across social channels.

1

Collaborate with influencers to produce high-quality UGC as standard

Odore encourages and enables direct communication with each influencer, creating a collaborative relationship that produces high quality content on demand. Use our tools to create and share detailed content briefs, and find the right influencer for each campaign.

Recruit and retain creatives that are immersed in your brand, align to your values, consistently post content, and generate collateral that’s really “on-brand”.

2

Focus efforts on the influencers that get results

Supercharge the impact of your marketing with carefully collected data. Understand which influencers provide the best return on investment, and increase content production from your top performers.

Expand your reach and grow your audience by scaling active collaborations and broadening your influencer base.

3

Reward or incentivize engagement to amplify reach

Get the best in content production by incentivizing your best influencers. Publish more authentic content promoting your brand by using each influencer’s unique tone of voice.

Offer rewards, set exciting influencer challenges, measure KPIs, and create achievable goals in every partnership. Keep influencers aligned, focused, and incentivized to continue producing highly engaging UGC.

4

Brand awareness vs. sales objectives

Collaborate with engaged influencers to produce consistently high-quality content that builds awareness of your brand with your target audience and turns conversations into conversions.

Our platform makes it easy to track results and pivot content focus to ensure you reach your campaign goals.

Repurpose influencer content for ad campaigns and other marketing channels

Content consumption has radically changed in recent years. Your audience is looking for more authentic user-generated content to build trust in your brand. Produced, paid ads no longer attract the same level of engagement. Repurpose the highest performing content through our platform, and scale UGC production with multiple influencer collaborations. Create a more authentic connection to your brand, and help a wider audience to discover your products.

Analyze content performance

Explore campaign data and visualize trends more clearly using our dashboard. Stay on top by turning high performing UGC into hyper-effective ad campaigns. Read our valuable insights and recommendations made for each data set. Learn how to become more agile, curate more detailed influencer briefs, and publish more targeted advertising.

Curate libraries of pre-approved high-performing content

Reduce single use content by creating a library of your greatest hits. Pre-approved content that consistently performs with each season or industry event can become evergreen and easily accessed when stored in a library. Never lose your best content again!

Use authentic UGC in multichannel and paid campaigns

UGC created by your biggest brands fans and top collaborators can, and should, be shared across multiple platforms for a more authentic marketing campaign. Understand which influencers create the content with the best engagement, highest number of impressions and best reach. Make this content a key part of your winning strategy.

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Understand your performance in detail to scale with confidence

You need clear data, collected on a regular basis, and analyzed with skill and precision to understand where your return on investment is coming from. Understand which influencers have the highest conversion rates, and create an effective plan to scale their content production.

Track key community metrics such as engagement, impressions and reach. Identify content features that consistently resonate with your target demographic, and share that across other partnerships for a higher ROI and greater brand visibility.

The right data at your fingertips

Identify, engage and recruit the right influencers for your brand using data-driven criteria. Invest time into these collaborative relationships to increase the overall quality of the User Generated Content (UGC) and hit KPIs faster and more sustainably.

Know your true conversion rate

Use accurate, real-time data to understand which influencer partnerships create a consistent return on investment. Measure their performance per campaign, track their community metrics, and invest in content production that builds connection, trust, and credibility. Prioritize engagement, visibility and reach every time!

Crystal clear performance monitoring

Providing critical insights by combining all relevant performance data into intuitive dashboards, Odore improves marketing efficiency and ROI. Pinpoint effective partnerships, understand attribution in granular detail, and focus on the influencer posts (and content) that works.

Scale your influencer marketing efforts

Our performance indicators, benchmarks, and conversion rate tracking keep you informed about precisely how your influencer marketing strategy performs on key metrics. Now, you can invest and scale confidently, knowing exactly how it will influence your earned media value and share of voice.

One platform for all your influencer marketing campaigns

Engage with micro and nano-influencers, launch campaigns, monitor real-time data, and reinvest in your partnerships with Odore. Improve brand awareness, directly relate to your target audience and improve engagement - all in one place.

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Know what’s converting to improve content creation

When you know what resonates with target audience, you can repurpose this content across various channels and marketing platforms to optimize campaign outcomes.

Sharing this data with your influencer partners can hone their content production, helping you to publish more authentic content to the right demographic, at the right time.

FAQs

How to calculate ROI for influencer marketing?

If you’re looking to amplify your brand’s reach, build trust with your audience, and drive authentic engagement, a brand ambassador program could be your next step. Signs you need one include: struggling to connect with your target audience, needing more high quality user-generated content, or wanting to establish long-term advocates for your brand. Ambassadors can help humanize your brand, making it more relatable and trustworthy. They excel in spreading word-of-mouth recommendations and sharing authentic stories, which can translate into increased sales and loyalty. Whether you’re launching a new product or aiming to grow your presence in a crowded market, a well-structured program can help you create lasting impressions. If you’re noticing stagnant growth or low customer retention, it’s time to consider building a community of ambassadors who genuinely love your brand.

What Influencer Marketing KPIs You Should Track?

Starting a brand ambassador program begins with identifying your goals. Are you aiming to increase brand awareness, grow social media reach, or boost sales? Next, define your ideal ambassador—consider their interests, audience, and connection to your brand values. Once identified, create an easy application process to onboard ambassadors. Odore helps significantly here by giving you AI-powered tools to search and analyze across every social media platform and account, simple engagement tools, and smart segmentation functionality to create ambassador lists based on any parameters that matter to you. Provide these ambassadors with the tools they need to succeed, like branded assets, exclusive discounts, or a product to test. Communicate expectations clearly, outlining deliverables such as social media posts or event attendance. Keep ambassadors engaged by offering rewards, personalized support, customized challenges, and opportunities for growth. Finally, track progress and collect feedback to refine the program. The key is fostering genuine relationships—when ambassadors feel valued, they’ll naturally champion your brand.

What are the best tools for tracking influencer marketing ROI?

Measuring the success of a brand ambassador program involves tracking both qualitative and quantitative metrics. Start by assessing engagement levels—monitor social media mentions, likes, shares, and comments generated by your ambassadors. Next, analyze referral traffic and sales using unique links or discount codes. User-generated content (UGC) is another valuable metric; the more authentic content ambassadors create, the stronger your brand’s credibility. Pay attention to brand sentiment by reviewing how ambassadors and their audiences discuss your brand. Odore collates all of this data into intuitive dashboards and gives you the visibility you need across all of your KPIs. Additionally, consider the program’s ROI: compare the costs of running the initiative to the revenue or brand lift it generates. Surveys or feedback forms can also provide insights into ambassador satisfaction, ensuring long-term program success.

What factors should be considered when assessing the ROI of influencer marketing?