Harness the power of loyal customers with our unified brand advocacy platform

Turn your biggest fans into your most influential marketing channel and foster a community of authentic brand advocates. With effortless discovery, recruitment, and engagement, our platform puts you in control of your advocacy program and makes collaboration with influencers and content creators simple.

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Build an advocacy program that works

Streamline finding, collaborating, and establishing relationships with your most effective brand advocates.

Manage and measure your advocacy program with comprehensive dashboards and find new opportunities to leverage user-generated content (UGC) across your marketing strategy.

Find your perfect brand advocates

Our proprietary and AI-powered search functionality helps you discover the perfect influencers and content creators for your brand. Then effortlessly interact and engage with them through our brand advocacy platform to retain them.

Elevate your brand visibility

Reduce your dependency on paid promotion by amplifying your brand through word of mouth and organic social campaigns. Build tailored missions your brand advocates want to take part in and use challenges to drive deeper engagement.

Accelerate customer acquisition

Nobody sells your product better than your biggest fans. Collaborate with your brand advocates on product launches, brand campaigns, and content creation to ensure posts resonate deeply with your audiences and drive sales.

Focus on what works

Understand which brand advocates and posts deliver the results and build compelling propositions for further investment. Then deliver brand advocacy campaigns championing the voices of your best customer advocates.

Create a library of effective UGC

Curate libraries of pre-approved high quality UGC to be repurposed across your marketing mix. Make customer advocacy your most successful marketing tactic and let their words do the talking about your products.

Improve ROI today

Results we've achieved

825%

Increase in EMV

25%

Engagement rate of posts

18%

Increased Reach

Grow a community of brand fans

Brand advocates or brand fans are loyal customers with a strong influence among their following who choose to share content and testimonials across their social media platforms - simply because they genuinely enjoy your product and connect with your brand.

Our brand advocacy platform helps you onboard and retain them through gamification, leaderboards, forums, and a host of other features.

Deepen brand loyalty

Generate organic referrals for your brand by showcasing and celebrating customer loyalty. Authentic recommendations amplify the brilliance of your brand, and shape consumer perception in a more positive way.

Leaderboards and forums to inspire engagement

Encourage healthy competition with gamification and reward your best performers with branded experiences to deepen their connection with your brand.

Gain clarity on your influencer marketing performance

Brand advocates provide essential social proof, affirming the quality and value of your brand.

Sharing a positive customer experience and resharing influencer endorsements will serve as a valuable tool in attracting and retaining customers.

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What makes our brand advocacy platform different

Identifying your brand micro/ nano creators

Expansive library of ready to engage micro/ nano influencers

Scrolling social channels based on hashtags and mentions

Communications

Message at scale across the platform, email, social channels and WhatsApp

Manually message each brand fan

Generating UGC

Leverage expert team to launch missions that resonate, and deploy from platform

Unsegmented missions that may not appeal to relevant brand fans

Brand Fan journey

Completely customisable, on-brand portal to manage engagement and multi-channel messaging for new missions and tailored rewards

Silo'ed on one channel

Data and Reporting

Consolidated dashboard highlighting key metrics, with cross-platform and CRM integration

Minimal reporting all managed on spreadsheets

Community Building

Forums, leaderboards, trending topics and 1:1 brand communications

Feels transactional

Time Allocated

Minimal

Requires significant resource

How our unified brand advocacy solution works

Search for brand ambassadors who genuinely love your brand and want to share it with their network on social media.

Integrating with every social media platform to provide access to every single creator around the world, our intuitive advocacy platform leverages AI-powered social listening to help you recruit super fans and engage with them in one centralized platform, where they can complete missions for non-monetary rewards.

Go beyond pay-to-play transactions to build relationships that help you expand your reach on social media and inspire trust through real customer stories.

Easy Advocate Engagement

Engage with your best brand advocates through tailored missions, designed to foster deeper connections and build a community. Segment creatives based on influence levels, or by specific groups for targeted engagement.

Mission Customization

Customize missions to suit your brand's objectives, from product tutorials to selfies and more. Dynamic segmentation ensures you’re giving the right missions to the right creators so the content created is more authentic, in-line with what they usually post, and will resonate deeply with their audience.

Automate everyday tasks

Simplify the often complex management of your brand advocates and use smart automation to stay in constant contact. Work with our experienced customer advocacy team to customize your environment and save hundreds of hours managing your advocacy program.

Tailored rewards and brand experiences

Offer a variety of rewards and incentives to boost engagement; including free products, event access, discounts, exclusive product access, educational content, VIP services, and sponsored trips. Initiate collaborations and reshare UGC through the platform. Improve the impact of your marketing strategy by boosting brand visibility, and sharing an authentic customer experience!

Rich analytics and performance data

Our robust dashboards provide insights into advocate engagement and campaign performance across all social networks. This includes EMV, the number of missions completed per brand advocate, engagement rates, reach, and more.

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Find your brand voice!

Use our automated advocacy platform to recruit and engage with micro- and nano-influencers effortlessly. Drive authentic connections, increase brand awareness, and elevate your brand with user-generated content.

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FAQs

What is an advocacy platform?

If you’re looking to amplify your brand’s reach, build trust with your audience, and drive authentic engagement, a brand ambassador program could be your next step. Signs you need one include: struggling to connect with your target audience, needing more high quality user-generated content, or wanting to establish long-term advocates for your brand. Ambassadors can help humanize your brand, making it more relatable and trustworthy. They excel in spreading word-of-mouth recommendations and sharing authentic stories, which can translate into increased sales and loyalty. Whether you’re launching a new product or aiming to grow your presence in a crowded market, a well-structured program can help you create lasting impressions. If you’re noticing stagnant growth or low customer retention, it’s time to consider building a community of ambassadors who genuinely love your brand.

How do you measure the success of a brand advocacy platform?

Starting a brand ambassador program begins with identifying your goals. Are you aiming to increase brand awareness, grow social media reach, or boost sales? Next, define your ideal ambassador—consider their interests, audience, and connection to your brand values. Once identified, create an easy application process to onboard ambassadors. Odore helps significantly here by giving you AI-powered tools to search and analyze across every social media platform and account, simple engagement tools, and smart segmentation functionality to create ambassador lists based on any parameters that matter to you. Provide these ambassadors with the tools they need to succeed, like branded assets, exclusive discounts, or a product to test. Communicate expectations clearly, outlining deliverables such as social media posts or event attendance. Keep ambassadors engaged by offering rewards, personalized support, customized challenges, and opportunities for growth. Finally, track progress and collect feedback to refine the program. The key is fostering genuine relationships—when ambassadors feel valued, they’ll naturally champion your brand.

How does a brand advocacy platform work?

Measuring the success of a brand ambassador program involves tracking both qualitative and quantitative metrics. Start by assessing engagement levels—monitor social media mentions, likes, shares, and comments generated by your ambassadors. Next, analyze referral traffic and sales using unique links or discount codes. User-generated content (UGC) is another valuable metric; the more authentic content ambassadors create, the stronger your brand’s credibility. Pay attention to brand sentiment by reviewing how ambassadors and their audiences discuss your brand. Odore collates all of this data into intuitive dashboards and gives you the visibility you need across all of your KPIs. Additionally, consider the program’s ROI: compare the costs of running the initiative to the revenue or brand lift it generates. Surveys or feedback forms can also provide insights into ambassador satisfaction, ensuring long-term program success.

How does a brand advocacy platform increase customer engagement?