Launching a Viral Moment with a Creator Challenge

A prestige fragrance brand was preparing to launch a limited-edition scent and wanted to generate buzz beyond traditional PR and influencer seeding. They worked with Odore to launch a creator challenge designed to go viral, using storytelling and aesthetic-led content to drive shareability

Objectives

Our goal is to create thoughtful, functional, and aesthetically balanced spaces tailored to the needs and lifestyles of our clients.

Spark Hype and FOMO

Create social buzz and FOMO around the limited drop

Frame as a Lifestyle Essential

Position the fragrance as a must-have lifestyle accessory

Boost Engagement with UGC

Drive mass engagement and earned impressions via organic UGC

Expand Reach with Micro Creators

Reach new audiences through nano and micro creators

Book a Demo

HowWe did it

Activated Niche Creators

Activated handpicked creators across beauty, lifestyle, and fragrance niches

Inspired Creative, Personal Content

Encouraged creators to blend visual storytelling, aesthetic shots, and personal voiceovers

Launched Scent Story Challenge

Launched a storytelling challenge: “What memory does this scent take you to?”

Boosted Top-Performing Posts

Amplified top-performing content through brand reposts and paid boosts

Results

This approach was highly successful, providing Tata Harper with detailed insights into its customers. The team encountered some
surprising results, which helped them refine their overall marketing strategy.