Colour Cosmetics

Global

Scaling Global Advocacy Across 9+ Markets

A premium cosmetics brand sought to activate its global creator community to support the relaunch of a bestselling product line. With distribution spanning globally, the brand needed a way to streamline creator engagement, amplify social buzz, and generate authentic content that resonated locally but felt globally cohesive

Objectives

Our goal is to create thoughtful, functional, and aesthetically balanced spaces tailored to the needs and lifestyles of our clients.

Boost Global Brand Momentum

Build brand momentum in key global markets with high-impact creator-led content

Scale Creators, Keep Brand Voice

Activate a scalable network of creators while keeping the brand voice consistent

Fast, Quality UGC at Scale

Deliver large volumes of quality UGC quickly for use across channels

Build Long-Term Creator Partnerships

Build lEstablish new relationships with creators for future advocacyong-term loyalty and brand affinity among new customers

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HowWe did it

Global Creator Onboarding

Onboarded 5000+ pre-vetted nano and micro creators across 9+ countries via Odore

Creative Toolkits for Success

Provided creators with toolkits to inspire elevated, on-brand content (e.g., moodboards, sample scripts, creative do’s/don’ts)

Real-Time Content Tracking

Enabled centralized tracking and real-time content review for the brand’s global teams

Localized Briefs & Guides

Delivered mission briefs in local languages, with visual guides and flexible content frameworks

Reward-Driven Performance

Built in performance-based rewards to drive stronger output

Results

This approach was highly successful, providing Tata Harper with detailed insights into its customers. The team encountered some
surprising results, which helped them refine their overall marketing strategy.

7,400+

High-quality UGC assets created

22M+

Total impressions across TikTok, Instagram, and YouTube

65%

Of creators posted within 72 hours, showing strong enthusiasm and execution

4.5x

Campaign drove a 4.5x increase in on-site social traffic, with traffic from creator content converting 28% higher than average

Collaborations

Post-campaign, the brand extended long-term collaborations with top-performing creators

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