Micro-influencers: how collaborations and partnerships boost your brand
How do we define a micro-influencer? These individuals have a social media following(s) that typically range from 1,000 to 100,000. While they may have a smaller following than their macro counterparts, micro-influencers often command significantly higher engagement rates. Let’s take a look at those metrics.
Follower count and engagement rates
Micro-influencers have an incredible connection to their audience. Typically, they’re able to boast a higher engagement rate of around 2-10 times that of a macro influencer (which is, on average, between 1-5%).
This metric demonstrates the incredible power of micro-influencer’s content in generating genuine, authentic interaction from their audience.
Studies also go on to show that brands can achieve up to 60% more engagement with micro-influencers than with larger influencers.
This is vital for CMOs looking to achieve brand awareness, audience connection, and a sustainable source of brand loyalty.
Examples across industries:
- Beauty & Fashion: Brands like Sephora have seen substantial returns from micro-influencer campaigns. Their collaborations with these influencers, often with followings in the tens of thousands, have led to a more authentic brand advocacy and higher engagement rates than those of mega-celebrities.
- Tech: Influencers such as MKBHD (with over 10 million followers) and other, smaller tech influencers, have helped brands break into niche markets and build credibility.
- Fitness & Lifestyle: Influencers like Kayla Itsines (fitness) have built a following by fostering authentic community relationships, which allows partnered brands to tap into a highly engaged, loyal market segment on social media.
Why work with micro-influencers?
Before you seek out partnerships for content creation, you need to understand the tangible benefits of working with micro-influencers. We’ve summarized some of the key benefits here:
1. Higher engagement rates:
Micro-influencers have followers who trust their recommendations, resulting in stronger interaction. Engagement rates can be as high as 7%, whereas macro-influencers may only see 1-3%. This translates to more comments, shares, and direct feedback from potential customers.
2. Authenticity and trust:
Audiences see micro-influencers as more relatable, which boosts the credibility of the brands they promote. For example, Sephora's influencer campaigns often feel more genuine because they involve real beauty enthusiasts, not just celebrities.
3. Cost-effectiveness:
Micro-influencers are much more affordable than top-tier celebrities or macro-influencers. Brands can often secure multiple influencers for the price of one high-profile partnership, making it an optimal strategy for businesses with tighter budgets.
4. Targeted audiences:
By working with influencers whose audiences match your brand’s target demographic, micro-influencers offer an opportunity to reach a specific niche group with careful precision. If you’re a local business or a brand aiming for specific market segments, this is a cost-effective way to hone in on the right consumer.
5. Long-term relationships:
Building enduring relationships with micro-influencers often yields lasting benefits. Unlike one-off collaborations, brands that nurture relationships with influencers tend to receive sustained brand advocacy. This is particularly effective for industries like beauty and fashion, where loyalty is crucial.
6. Higher ROI potential:
Case studies consistently show micro-influencer campaigns outperform larger influencer-led efforts in terms of ROI. For instance, Sephora has reported better conversion rates and increased customer loyalty by working with a diverse array of smaller influencers rather than just big names.
Boost brand awareness, and high engagement rates by creating a dynamic marketing strategy that repurposes the content produced by micro-influencer partnerships. This cost-effective solution could enable a more genuine connection to both your brand and product.
Micro-influencers vs. Macro-influencers
When evaluating whether to work with micro or macro influencers, it’s essential to understand the strengths and weaknesses of each and how they align with your brand’s goals. We’ll take a quick look at each, before providing case studies to demonstrate micro-influencers in action.
Strengths of macro-influencers:
- Massive reach: Macro influencers, with their large followings (often millions), offer brands immediate visibility and the ability to reach a broad audience quickly. This is ideal for brands looking for wide-scale awareness.
- Celebrity appeal: Many macro-influencers, especially those with celebrity status, bring an air of prestige that can elevate a brand’s image and add instant authority.
- Established trust: Their large following often consists of highly dedicated fans who trust their opinions, especially in industries like entertainment and lifestyle.
Weaknesses of macro-influencers:
- Lower engagement rates: With the sheer volume of followers, engagement tends to decrease. Fewer people are likely to comment, like, or interact with posts compared to a smaller influencer with a niche audience.
- Less authenticity: Followers often perceive macro-influencers as “celebrities” who may not have genuine connections with their audience. Their content can sometimes feel more scripted or transactional.
- Higher costs: The financial investment required for a macro-influencer partnership is significant, making it less cost-effective for smaller budgets or campaigns targeting niche markets.
Strengths of micro-influencers:
- Higher engagement: Micro-influencers often boast 2-10 times higher engagement rates compared to their macro counterparts. Their smaller, more targeted audiences tend to trust their opinions and interact more with their content.
- Authenticity and relatability: Audiences view micro-influencers as more genuine and relatable. They often share different a type of content, incorporating both personal experiences and authentic opinions, which builds stronger trust and loyalty with their followers.
- Greater ROI: Because micro-influencers typically have smaller followings, their fees are much lower. This allows brands to partner with multiple influencers within the same budget, maximizing their reach while keeping costs manageable.
- Highly targeted audiences: Micro-influencers often have more specific, niche followings. Brands can easily identify influencers who align with their exact demographic—whether that’s eco-conscious consumers, beauty aficionados, or local communities.
Weaknesses of micro-influencers:
- Smaller reach: While their niche audience is highly engaged, fewer followers means that a brand's exposure is limited, compared to the broad reach of macro-influencers.
- Limited resources for large campaigns: Working with many micro-influencers can require more time and effort in terms of management, tracking, and coordination.
When to choose micro-influencers over macro-influencers
Micro-influencers are often the best choice when your brand is targeting niche markets, local communities, or seeking to build brand loyalty. Here’s our top tips on deciding which social media influencer is best, and when:
- Specific niche: Micro-influencers excel at reaching specific audiences. Whether you're selling eco-friendly beauty products, high-performance running shoes, or tech gadgets for enthusiasts, micro-influencers can provide direct access to your ideal customer base. Brands like Sephora have seen enormous success by partnering with smaller beauty influencers whose audiences trust their personalized, hands-on product reviews.
- Local businesses: For local brands or those aiming to build awareness within a specific geographic region, micro-influencers provide a powerful tool. They often have loyal followings within their local area, offering businesses a way to tap into their community and drive foot traffic or local online sales. For example, a local boutique or fitness center can benefit from influencers in their city, as their followers are more likely to engage and convert.
- Brand loyalty and long-term engagement: Micro-influencers are more likely to form long-term relationships with their followers. Their smaller, more loyal following means they have more frequent and genuine interactions with their audience. This trust often translates into more consistent brand advocacy and increased loyalty, which is ideal for building lasting customer relationships. Sephora has been able to create a community of brand advocates through consistent collaborations with micro-influencers, fostering a sense of belonging and encouraging repeat purchases.
Read more: Download our ebook on the power of relationships and why you should go beyond metrics
Take a multi-layered approach
Rather than decide on one or the other, it's essential to recognize the importance of a multi-layered approach. While macro influencers have the ability to reach broad, established audiences, micro influencers provide access to niche, highly engaged communities that foster deeper, more authentic connections. Creating a strategy that blends both allows brands to achieve a wider scope of visibility, while also building meaningful relationships with specific target groups, ultimately enhancing the overall impact of the campaign.
Case studies: when micro-influencers outperform big names
Sephora:
Sephora has proven for many years that micro-influencer collaborations are often more effective in beauty marketing. By working with influencers in the 10K-50K follower range, the global beauty giant has been able to generate high engagement rates from influencers who are seen as more “real” by their followers. Their campaigns involving influencers with fewer followers have produced higher ROI than any partnerships with major celebrities. Why? These individuals might not resonate as deeply with the brand’s target audience.
Gymshark:
The activewear brand Gymshark has leveraged micro-influencers across fitness communities. Rather than relying on one or two “mega-influencers”, Gymshark has cultivated relationships with thousands of smaller influencers, leading to massive grassroots growth and genuine endorsement. Gymshark’s micro-influencer strategy has helped them to create a loyal and engaged community, allowing them to become a leading fitness brand in a highly competitive market.
Daniel Wellington Watches:
The brand Daniel Wellington is another perfect example of how micro-influencers can outperform larger influencers. By partnering with hundreds of micro-influencers in the fashion space, Daniel Wellington built a massive, global brand presence. They could track ROI more effectively because micro-influencers’ content is easier to manage and measure, and their audiences were more likely to convert into paying customers.
Micro-influencers are often the smarter choice
When deciding between micro and macro-influencers, think very carefully about your goals. If you’re seeking brand awareness or celebrity appeal, macro-influencers may offer the best return. But for authentic engagement, targeted marketing, and cost-effective campaigns, micro-influencers are often the smarter choice.
If you partner with the right micro-influencers, their ability to build real, lasting connections with their audience—combined with higher engagement rates and cost-effectiveness—makes them a powerful asset for brands looking to create genuine connections and long-term success.
How to work with a micro-influencer
Finding the right micro-influencers:
Tools like Influence.co, Upfluence, and AspireIQ can help brands identify influencers whose audience demographics align with their brand’s goals. Use filters to hone in on engagement metrics, location, and niche.
Odore has AI-powered search functionality and smart filters to help you discover and retain the perfect influencers.
Building relationships:
It’s crucial to form authentic partnerships. Start by engaging with influencers on social media—comment on their posts, share their content, and offer something of value beyond just compensation. Sephora nurtures long-term collaborations, ensuring influencers are deeply connected to the brand, rather than just paying for posts.
Our unified platform enables effortless two-way communication with your creator community on any platform.
Negotiating partnerships:
Offer influencers creative freedom, but ensure clear expectations. You can structure deals around monetary compensation, free products, affiliate programs, or exclusive access to events.
Creating campaigns:
Tailor your campaigns to suit the influencer’s style. Consider giving them creative freedom to present the product in a way that feels natural. Sephora, for example, often allows influencers to create beauty tutorials or reviews using their products, driving authentic engagement. Additionally, campaigns such as giveaways and affiliate marketing are effective in boosting conversions and driving traffic.
Odore provides all of this functionality but gives brand managers and social marketers the capability to build personalized campaigns for specially segmented audiences in your community.
Best practices for micro-influencer campaigns
To maximize the impact of a micro-influencer partnership, brands must focus on three key elements: authenticity, strategic execution, and performance tracking. By following best practices, brands can build meaningful relationships with types of influencers, while ensuring that their campaigns drive real engagement and conversions. Our top three best practice points are:
- Be authentic: Encourage brands to maintain authenticity in their campaigns by allowing influencers to craft content that resonates with their audience.
- Monitor campaign performance: Highlight the importance of tracking key performance indicators (KPIs), such as engagement rate, click-through rate (CTR), and conversions.
- Compliance and transparency: Discuss the legal aspects of influencer marketing (e.g., disclosure of sponsored content).
Common challenges working with micro-influencers
Micro-influencer partnerships can offer high engagement rates and a more genuine connection, but they also come with challenges that require careful management. Here’s some of the pitfalls, and how to navigate them:
1. Brand alignment: Protecting your brand identity
A poorly matched influencer can dilute your key messaging, or even harm brand reputation. When micro-influencers are selected, you need to consider how their authenticity is communicated, their tone of voice, past content, use of hashtags, and audience sentiment - making sure that this aligns with your brand values. Be sure to conduct thorough audits, analyze content history, and use sentiment analysis tools to ensure the right fit before collaboration.
2. Influencer fraud: Ensuring authentic engagement
Fake followers and bot-driven engagement are widespread across social media, leading to wasted budgets and little return. Studies show that up to 55% of Instagram influencers engage in some form of follower fraud. To prevent this, it’s important to use verification tools like HypeAuditor, Followerwonk, and Modash. They assess engagement quality and audience authenticity. Look beyond numbers—genuine interactions and meaningful conversations are key indicators of a real, engaged following, even if this means fewer followers.
3. Scalability issues: Managing complexity at scale
Coordinating multiple micro-influencers means juggling contracts, approvals, performance tracking, and reporting across different platforms. Without the right infrastructure or agreed deliverables, campaigns become time-consuming and difficult to measure. By harnessing the power of influencer marketing platforms, or collaborating with other marketing agencies, we can streamline processes, centralize communication, and provide real-time analytics for better decision-making.
Odore puts you in control of your relationships and gives you the tools and functionality to mitigate these challenges and grow an engaged community with ease.
In summary
Micro-influencers offer significant advantages in today’s social media marketing landscape. They deliver higher engagement, authentic connections, and cost-effective budget solutions. By building meaningful relationships with social media influencers who have fewer followers, brands can create campaigns that resonate with niche audiences and drive lasting results.
At Odore, we specialize in helping brands tap into the power of micro-influencers to build genuine, lasting connections with their audiences. Ready to take your brand to the next level with micro-influencers? Contact us today to explore how we can help you build impactful campaigns.
How do we define a micro-influencer? These individuals have a social media following(s) that typically range from 1,000 to 100,000. While they may have a smaller following than their macro counterparts, micro-influencers often command significantly higher engagement rates. Let’s take a look at those metrics.
Follower count and engagement rates
Micro-influencers have an incredible connection to their audience. Typically, they’re able to boast a higher engagement rate of around 2-10 times that of a macro influencer (which is, on average, between 1-5%).
This metric demonstrates the incredible power of micro-influencer’s content in generating genuine, authentic interaction from their audience.
Studies also go on to show that brands can achieve up to 60% more engagement with micro-influencers than with larger influencers.
This is vital for CMOs looking to achieve brand awareness, audience connection, and a sustainable source of brand loyalty.
Examples across industries:
- Beauty & Fashion: Brands like Sephora have seen substantial returns from micro-influencer campaigns. Their collaborations with these influencers, often with followings in the tens of thousands, have led to a more authentic brand advocacy and higher engagement rates than those of mega-celebrities.
- Tech: Influencers such as MKBHD (with over 10 million followers) and other, smaller tech influencers, have helped brands break into niche markets and build credibility.
- Fitness & Lifestyle: Influencers like Kayla Itsines (fitness) have built a following by fostering authentic community relationships, which allows partnered brands to tap into a highly engaged, loyal market segment on social media.
Why work with micro-influencers?
Before you seek out partnerships for content creation, you need to understand the tangible benefits of working with micro-influencers. We’ve summarized some of the key benefits here:
1. Higher engagement rates:
Micro-influencers have followers who trust their recommendations, resulting in stronger interaction. Engagement rates can be as high as 7%, whereas macro-influencers may only see 1-3%. This translates to more comments, shares, and direct feedback from potential customers.
2. Authenticity and trust:
Audiences see micro-influencers as more relatable, which boosts the credibility of the brands they promote. For example, Sephora's influencer campaigns often feel more genuine because they involve real beauty enthusiasts, not just celebrities.
3. Cost-effectiveness:
Micro-influencers are much more affordable than top-tier celebrities or macro-influencers. Brands can often secure multiple influencers for the price of one high-profile partnership, making it an optimal strategy for businesses with tighter budgets.
4. Targeted audiences:
By working with influencers whose audiences match your brand’s target demographic, micro-influencers offer an opportunity to reach a specific niche group with careful precision. If you’re a local business or a brand aiming for specific market segments, this is a cost-effective way to hone in on the right consumer.
5. Long-term relationships:
Building enduring relationships with micro-influencers often yields lasting benefits. Unlike one-off collaborations, brands that nurture relationships with influencers tend to receive sustained brand advocacy. This is particularly effective for industries like beauty and fashion, where loyalty is crucial.
6. Higher ROI potential:
Case studies consistently show micro-influencer campaigns outperform larger influencer-led efforts in terms of ROI. For instance, Sephora has reported better conversion rates and increased customer loyalty by working with a diverse array of smaller influencers rather than just big names.
Boost brand awareness, and high engagement rates by creating a dynamic marketing strategy that repurposes the content produced by micro-influencer partnerships. This cost-effective solution could enable a more genuine connection to both your brand and product.
Micro-influencers vs. Macro-influencers
When evaluating whether to work with micro or macro influencers, it’s essential to understand the strengths and weaknesses of each and how they align with your brand’s goals. We’ll take a quick look at each, before providing case studies to demonstrate micro-influencers in action.
Strengths of macro-influencers:
- Massive reach: Macro influencers, with their large followings (often millions), offer brands immediate visibility and the ability to reach a broad audience quickly. This is ideal for brands looking for wide-scale awareness.
- Celebrity appeal: Many macro-influencers, especially those with celebrity status, bring an air of prestige that can elevate a brand’s image and add instant authority.
- Established trust: Their large following often consists of highly dedicated fans who trust their opinions, especially in industries like entertainment and lifestyle.
Weaknesses of macro-influencers:
- Lower engagement rates: With the sheer volume of followers, engagement tends to decrease. Fewer people are likely to comment, like, or interact with posts compared to a smaller influencer with a niche audience.
- Less authenticity: Followers often perceive macro-influencers as “celebrities” who may not have genuine connections with their audience. Their content can sometimes feel more scripted or transactional.
- Higher costs: The financial investment required for a macro-influencer partnership is significant, making it less cost-effective for smaller budgets or campaigns targeting niche markets.
Strengths of micro-influencers:
- Higher engagement: Micro-influencers often boast 2-10 times higher engagement rates compared to their macro counterparts. Their smaller, more targeted audiences tend to trust their opinions and interact more with their content.
- Authenticity and relatability: Audiences view micro-influencers as more genuine and relatable. They often share different a type of content, incorporating both personal experiences and authentic opinions, which builds stronger trust and loyalty with their followers.
- Greater ROI: Because micro-influencers typically have smaller followings, their fees are much lower. This allows brands to partner with multiple influencers within the same budget, maximizing their reach while keeping costs manageable.
- Highly targeted audiences: Micro-influencers often have more specific, niche followings. Brands can easily identify influencers who align with their exact demographic—whether that’s eco-conscious consumers, beauty aficionados, or local communities.
Weaknesses of micro-influencers:
- Smaller reach: While their niche audience is highly engaged, fewer followers means that a brand's exposure is limited, compared to the broad reach of macro-influencers.
- Limited resources for large campaigns: Working with many micro-influencers can require more time and effort in terms of management, tracking, and coordination.
When to choose micro-influencers over macro-influencers
Micro-influencers are often the best choice when your brand is targeting niche markets, local communities, or seeking to build brand loyalty. Here’s our top tips on deciding which social media influencer is best, and when:
- Specific niche: Micro-influencers excel at reaching specific audiences. Whether you're selling eco-friendly beauty products, high-performance running shoes, or tech gadgets for enthusiasts, micro-influencers can provide direct access to your ideal customer base. Brands like Sephora have seen enormous success by partnering with smaller beauty influencers whose audiences trust their personalized, hands-on product reviews.
- Local businesses: For local brands or those aiming to build awareness within a specific geographic region, micro-influencers provide a powerful tool. They often have loyal followings within their local area, offering businesses a way to tap into their community and drive foot traffic or local online sales. For example, a local boutique or fitness center can benefit from influencers in their city, as their followers are more likely to engage and convert.
- Brand loyalty and long-term engagement: Micro-influencers are more likely to form long-term relationships with their followers. Their smaller, more loyal following means they have more frequent and genuine interactions with their audience. This trust often translates into more consistent brand advocacy and increased loyalty, which is ideal for building lasting customer relationships. Sephora has been able to create a community of brand advocates through consistent collaborations with micro-influencers, fostering a sense of belonging and encouraging repeat purchases.
Read more: Download our ebook on the power of relationships and why you should go beyond metrics
Take a multi-layered approach
Rather than decide on one or the other, it's essential to recognize the importance of a multi-layered approach. While macro influencers have the ability to reach broad, established audiences, micro influencers provide access to niche, highly engaged communities that foster deeper, more authentic connections. Creating a strategy that blends both allows brands to achieve a wider scope of visibility, while also building meaningful relationships with specific target groups, ultimately enhancing the overall impact of the campaign.
Case studies: when micro-influencers outperform big names
Sephora:
Sephora has proven for many years that micro-influencer collaborations are often more effective in beauty marketing. By working with influencers in the 10K-50K follower range, the global beauty giant has been able to generate high engagement rates from influencers who are seen as more “real” by their followers. Their campaigns involving influencers with fewer followers have produced higher ROI than any partnerships with major celebrities. Why? These individuals might not resonate as deeply with the brand’s target audience.
Gymshark:
The activewear brand Gymshark has leveraged micro-influencers across fitness communities. Rather than relying on one or two “mega-influencers”, Gymshark has cultivated relationships with thousands of smaller influencers, leading to massive grassroots growth and genuine endorsement. Gymshark’s micro-influencer strategy has helped them to create a loyal and engaged community, allowing them to become a leading fitness brand in a highly competitive market.
Daniel Wellington Watches:
The brand Daniel Wellington is another perfect example of how micro-influencers can outperform larger influencers. By partnering with hundreds of micro-influencers in the fashion space, Daniel Wellington built a massive, global brand presence. They could track ROI more effectively because micro-influencers’ content is easier to manage and measure, and their audiences were more likely to convert into paying customers.
Micro-influencers are often the smarter choice
When deciding between micro and macro-influencers, think very carefully about your goals. If you’re seeking brand awareness or celebrity appeal, macro-influencers may offer the best return. But for authentic engagement, targeted marketing, and cost-effective campaigns, micro-influencers are often the smarter choice.
If you partner with the right micro-influencers, their ability to build real, lasting connections with their audience—combined with higher engagement rates and cost-effectiveness—makes them a powerful asset for brands looking to create genuine connections and long-term success.
How to work with a micro-influencer
Finding the right micro-influencers:
Tools like Influence.co, Upfluence, and AspireIQ can help brands identify influencers whose audience demographics align with their brand’s goals. Use filters to hone in on engagement metrics, location, and niche.
Odore has AI-powered search functionality and smart filters to help you discover and retain the perfect influencers.
Building relationships:
It’s crucial to form authentic partnerships. Start by engaging with influencers on social media—comment on their posts, share their content, and offer something of value beyond just compensation. Sephora nurtures long-term collaborations, ensuring influencers are deeply connected to the brand, rather than just paying for posts.
Our unified platform enables effortless two-way communication with your creator community on any platform.
Negotiating partnerships:
Offer influencers creative freedom, but ensure clear expectations. You can structure deals around monetary compensation, free products, affiliate programs, or exclusive access to events.
Creating campaigns:
Tailor your campaigns to suit the influencer’s style. Consider giving them creative freedom to present the product in a way that feels natural. Sephora, for example, often allows influencers to create beauty tutorials or reviews using their products, driving authentic engagement. Additionally, campaigns such as giveaways and affiliate marketing are effective in boosting conversions and driving traffic.
Odore provides all of this functionality but gives brand managers and social marketers the capability to build personalized campaigns for specially segmented audiences in your community.
Best practices for micro-influencer campaigns
To maximize the impact of a micro-influencer partnership, brands must focus on three key elements: authenticity, strategic execution, and performance tracking. By following best practices, brands can build meaningful relationships with types of influencers, while ensuring that their campaigns drive real engagement and conversions. Our top three best practice points are:
- Be authentic: Encourage brands to maintain authenticity in their campaigns by allowing influencers to craft content that resonates with their audience.
- Monitor campaign performance: Highlight the importance of tracking key performance indicators (KPIs), such as engagement rate, click-through rate (CTR), and conversions.
- Compliance and transparency: Discuss the legal aspects of influencer marketing (e.g., disclosure of sponsored content).
Common challenges working with micro-influencers
Micro-influencer partnerships can offer high engagement rates and a more genuine connection, but they also come with challenges that require careful management. Here’s some of the pitfalls, and how to navigate them:
1. Brand alignment: Protecting your brand identity
A poorly matched influencer can dilute your key messaging, or even harm brand reputation. When micro-influencers are selected, you need to consider how their authenticity is communicated, their tone of voice, past content, use of hashtags, and audience sentiment - making sure that this aligns with your brand values. Be sure to conduct thorough audits, analyze content history, and use sentiment analysis tools to ensure the right fit before collaboration.
2. Influencer fraud: Ensuring authentic engagement
Fake followers and bot-driven engagement are widespread across social media, leading to wasted budgets and little return. Studies show that up to 55% of Instagram influencers engage in some form of follower fraud. To prevent this, it’s important to use verification tools like HypeAuditor, Followerwonk, and Modash. They assess engagement quality and audience authenticity. Look beyond numbers—genuine interactions and meaningful conversations are key indicators of a real, engaged following, even if this means fewer followers.
3. Scalability issues: Managing complexity at scale
Coordinating multiple micro-influencers means juggling contracts, approvals, performance tracking, and reporting across different platforms. Without the right infrastructure or agreed deliverables, campaigns become time-consuming and difficult to measure. By harnessing the power of influencer marketing platforms, or collaborating with other marketing agencies, we can streamline processes, centralize communication, and provide real-time analytics for better decision-making.
Odore puts you in control of your relationships and gives you the tools and functionality to mitigate these challenges and grow an engaged community with ease.
In summary
Micro-influencers offer significant advantages in today’s social media marketing landscape. They deliver higher engagement, authentic connections, and cost-effective budget solutions. By building meaningful relationships with social media influencers who have fewer followers, brands can create campaigns that resonate with niche audiences and drive lasting results.
At Odore, we specialize in helping brands tap into the power of micro-influencers to build genuine, lasting connections with their audiences. Ready to take your brand to the next level with micro-influencers? Contact us today to explore how we can help you build impactful campaigns.
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