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How Tata Harper collected valuable first party data on their customers
The company
Tata Harper Skincare is a luxury, eco-friendly beauty brand founded by Colombian entrepreneur Tata Harper in 2010. Renowned for its commitment to using 100% natural, non-toxic ingredients, the brand offers a wide range of high-quality skincare products that cater to various skin concerns.
Tata Harper Skincare emphasizes transparency and sustainability, sourcing its ingredients ethically and utilizing environmentally-conscious packaging. With a strong focus on clean beauty, the brand has earned a loyal following among those seeking effective, natural skincare solutions.
Goals & Objectives
Tata Harper aimed to attract a deeply engaged audience by gaining a detailed understanding of their customers' skincare concerns and beyond. They sought to acquire first-party data that could be used for future retargeting.
Our approach
We collaborated with Tata Harper to introduce their new Superkind collection. Our objective was to use paid media to direct visitors to a specific landing page showcasing the Superkind collection. This page informed customers about the latest product line, provided tutorials on product usage, and gathered customer preferences. By incorporating these questions, Tata Harper enriched their database and enhanced customer profiling.
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