Product sampling

How Garnier increased online reviews for their product

The company

Garnier is a globally recognised brand in the beauty and skincare industry, founded in France in 1904. With a strong focus on harnessing the power of nature, Garnier combines natural ingredients and cutting-edge research to develop high-quality, affordable, and eco-conscious products. The brand offers a diverse range of hair care, skincare, and beauty products, catering to various needs and preferences.

Goals & Objectives

Garnier aimed to generate reviews for their popular Hair Mask product by targeting TikTok as their chosen platform. They sought to create an interactive experience by incorporating engaging content in their ads, which would appeal to and engage a younger audience.

Our approach

To encourage customers to leave a review, Garnier offered a sample as an incentive. They developed a microsite using our design studio and then integrated it into their TikTok ads.

How we did it

01. Data collection strategy

We advised Garnier on the best data collection form design to optimise engagement.

strategy

02. Design & Build

Garnier developed the microsite using our design studio - they also designed the review emails on our platform. They then launched and monitored the campaign.

strategy

03. Email flow

Leveraging the CRM integration, we helped Garnier establish an efficient email flow to maximise the number of product reviews received.

strategy

01. Data collection strategy

We advised Garnier on the best data collection form design to optimise engagement.

strategy

02. Design & Build

Garnier developed the microsite using our design studio - they also designed the review emails on our platform. They then launched and monitored the campaign.

strategy

03. Email flow

Leveraging the CRM integration, we helped Garnier establish an efficient email flow to maximise the number of product reviews received.

strategy

Post campaign analysis

The response rate and outcomes were outstanding. Garnier successfully reached a new audience and optimized results by utilizing an effective email review process.