Garnier is a globally recognised brand in the beauty and skincare industry, founded in France in 1904. With a strong focus on harnessing the power of nature, Garnier combines natural ingredients and cutting-edge research to develop high-quality, affordable, and eco-conscious products. The brand offers a diverse range of hair care, skincare, and beauty products, catering to various needs and preferences.
Garnier aimed to generate reviews for their popular Hair Mask product by targeting TikTok as their chosen platform. They sought to create an interactive experience by incorporating engaging content in their ads, which would appeal to and engage a younger audience.
To encourage customers to leave a review, Garnier offered a sample as an incentive. They developed a microsite using our design studio and then integrated it into their TikTok ads.
We advised Garnier on the best data collection form design to optimise engagement.
strategy
Garnier developed the microsite using our design studio - they also designed the review emails on our platform. They then launched and monitored the campaign.
strategy
Leveraging the CRM integration, we helped Garnier establish an efficient email flow to maximise the number of product reviews received.
strategy
We advised Garnier on the best data collection form design to optimise engagement.
strategy
Garnier developed the microsite using our design studio - they also designed the review emails on our platform. They then launched and monitored the campaign.
strategy
Leveraging the CRM integration, we helped Garnier establish an efficient email flow to maximise the number of product reviews received.
strategy
The response rate and outcomes were outstanding. Garnier successfully reached a new audience and optimized results by utilizing an effective email review process.
Review rate
New customers
Redemption rate of samples
Of customers would recommend the product to a friend.
Gave them a 5* review.
TikTok Ad
Landing Page
Contact Page
Review Email
