Product sampling

How we worked with Parfums de Marly to launch their new fragrance

Perfume bottle for product sampling campaign

The company

01

Founded in 2009 by French history and fragrance enthusiast Julien Sprecher, luxury perfume brand Parfums de Marly celebrates 18th-century decadence. Hosting a range of high-end fragrance products, from body creams to shower gels, Parfums de Marly captures refined scents and delivers them to customers through a bespoke and ornate experience.

Goals & Objectives

02

Parfums de Marly launched a sampling campaign across the UK, USA and Europe to promote their best-selling fragrance, Delina. The key objectives were to drive awareness, sales, and gain new leads.

Our approach

03

By utilising their Instagram account and CRM database, Parfums de Marly was able to re-target existing customers and reach new customers across multiple markets.

They also gained valuable insights and customer data through Odore’s customisable survey interfaces.

Perfume bottle for product sampling campaign
How we did it

Post campaign analysis

We reached out to the customers who had received a Delina sample to gather their feedback. Overall there was a survey response rate of 88%

66%

of customers were not familiar
with Parfums de Marly before the campaign, meaning new
audiences were reached

75%

of customers rated Delina 5/5
upon first impression of their sample

79%

of customers said that they would purchase Delina

11%

of customers had already purchased Delina

99%

of customers said they were interested in discovering more of the Parfums de Marly fragrance range

Campaign results

68.6% Female
23.1% Unknown
8.3% Male
0.0% Another identity
68.6% Female
23.1% Unknown
8.3% Male
0.0% Another identity
68.6% Female
23.1% Unknown
8.3% Male
0.0% Another identity
Landing Page
Brand Story
Q&A